How AI can power up Commercial Routes Solutions to the next level

In the Pharma – Healthcare Industry, the work of sales representatives or pharmaceutical representatives plays a fundamental role in the promotion and marketing of pharmaceutical products. Becoming a key figure to achieving the success of the sales strategy and the correct execution of the company’s “Call Plan”.

However, very often companies find themselves struggling to improve representative’s performance due to several factors such as: The complexity of Sales Process, Changing market dynamics, Managing customer relationships, etc.

So, the question is, can a company ensure the success of its sales representatives? The answer is YES.

One of the key strategies to increase the efficiency and impact of these sales visitors is the optimization of their commercial routes. That is why, today we will explore the keys to optimizing commercial routes through a dynamic planning system powered by Artificial Intelligence and GIS (Geographic Information Systems) methodologies.

Technology plays a crucial role in optimizing commercial routes and, thanks to technological advances in the field of Data Analysis, Geographic Information Systems and Artificial Intelligence, today there are methodologies and solutions available that can help pharmaceutical companies achieve efficient route planning, as is the case of Route Optimization.

Route Optimization is a route creation and optimization tool created by BIsiona with AI methods and “Traveling Salesman Problem”.

Route Optimization is a system that allows daily and customizable dynamic planning and replanning of commercial routes thanks to its constant feedback on the flow of information and the possibility of customizing the optimal replanning by adding exceptions and restrictions to the desired result. Thus optimizing the effort of the commercial network and helping in compliance with the visit plan or “Call Plan”.

In short, is a Route Optimization system that intelligently DESIGNS, ANALYZES and RE-PLANNING the Visiting Agenda of the Delegates.

Complete adaptability to the methodology and objectives of the Plan. Allowing planning of visits based on different Objectives:

• Frequency of Visits.
• % Total coverage.
• By seasonality of Products.
• Sales Maximization.
• Focus on Priority Segments.

The Visit Agenda is redesigned daily with the objective of achieving the highest performance of the delegates and meeting the objectives of the Plan.

A visit planning that:

• Calculate the shortest routes for delegates.
• Assign visits with potential sales.
• Ensures an almost immediate increase in % Total Coverage.
• Reduces the number of Overcall Visits inflicted by delegates.

Easy and intuitive monitoring through Dashboards and Dynamic Reports, compliance, profitability and cross indicators among many others.