Route Optimization
Optimise your sales team’s KPIs, reduce operating costs, and boost your field team’s productivity.
Optimise your efforts and achieve better results.
INCREASE YOUR COMMERCIAL PRODUCTIVITY
When your team benefits from a tool that optimally automates route planning, they can focus on what really matters: covering more visits, serving more customers, and meeting more activity targets.
ACCURACY THAT REDUCES OPERATING COSTS
Planning and adjusting routes according to priorities and objectives ensures that representatives travel fewer kilometres and avoid over-visits or inefficiencies. Each well-calculated route means less fuel expenditure and more time in contact with potential customers.
FOCUSED TEAM WITH BETTER RESULTSS
By freeing your team from the burden of manual planning, you reduce daily pressure and operational stress.
This translates into more time for sales and customer service, a more productive work environment, and superior business results.
 Do you feel like this applies to you? LET’S TALK
Our software
Route Optimisation is a geographic intelligence solution designed to transform commercial planning into a competitive advantage. Using advanced algorithms, it synchronises your CRM segmentation with your field team’s visits, ensuring that your sales network visits the right customer at the right time and follows the most efficient route.
→ ORGANISE
All your visit schedules in one place.
- Adjust routes daily according to plan priorities.
- Avoid inconsistencies between schedule and objectives.
- Eliminate dependence on planning based on the team’s ‘memory’.
- Intelligent planning of visit schedules.
- Prioritisation by segments, campaigns and agreements.
- Constant access and updating from CRM.
→ AUTOMATE
The software automatically calculates and adapts your itineraries.
- Route generation based on plan objectives.
- Daily adjustments based on completed visits.
- Notifications and replanning according to changes in circumstances.
- Reduction of manual effort in route design.
- Daily planning that maximises coverage.
- Minimises over-visits and under-visits.
→ ANALYSE
Decision-making based on data, not assumptions.
- How much coverage does your team achieve each day?
- Where are you losing efficiency on your routes?
- Which itineraries add the most value to the plan?
- How does performance behave at different times?
- Dashboards with performance metrics.
- In-depth analysis to rethink strategies.
- Indicators that drive continuous improvement.
Don’t wait any longer to get ahead of your competition and start achieving the best results now.
Everything you need to manage a route system
Smart diary planning
Automatically organises daily visits taking into account priorities, objectives, and restrictions.
Automatic replanning
Itineraries are adjusted in real time according to changes in priorities or completed visits, reducing unnecessary travel and avoiding overloads in the schedule.
Improve the productivity of the field team
By eliminating unnecessary visits and covering visits in the assigned territory while reducing operating costs by up to %.
Analytics and metrics
Gain clear insights into:
- Daily and weekly coverage by team.
- Efficiency of each route and itinerary.
- Performance by geographical area.
- Continuous improvements based on data.
Customised platform
The platform adapts to your needs, allowing you to define specific planning rules, restrictions, and criteria.
Onboarding and support included
Support to implement and get the most out of the solution, with training for your team and support to resolve incidents or queries.
Native integrations
Connect to your ERP, CRM… Import product catalogues, contacts and sales data automatically. These customers have already placed their trust in usente.







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CONTACT
Our platform is not like the others; 100% of our customers manage to reduce their efforts to achieve better results.
