IA &
Data Science
“New challenges, new goals”.
Solutions beyond Business Intelligence.
At BISIONA, we are aware that different and innovative solutions are required in increasingly competitive environments. Solutions that allow us not only to respond to the needs of the market, but also to anticipate them and be able to respond proactively.
That is why at BISIONA we have been working since 2019 on Data Science and Artificial Intelligence technologies. Collaborating with the Polytechnic University of Madrid in the search for innovative methodologies and solutions to apply them to business cases in the Pharmaceutical and Health industry.
As a result of this collaboration, we can offer the market proven value models based on Machine Learning and Data Science integrated in our module called “baia“.
This project has been co-financed by the European Regional Development Fund (ERDF) and the Center for Industrial Technological Development (CDTI), with the aim of promoting technological development, innovation and quality research.
BISIONA BUSINESS SOLUTIONS, S.L.
‘RESEARCH AND DEVELOPMENT OF NEW ARTIFICIAL INTELLIGENCE TECHNIQUES FOR COMMERCIAL EFFECTIVENESS IN THE PHARMACEUTICAL INDUSTRY’ (IDI-20211219)
A WAY OF MAKING EUROPE
The objective of this project (12/2020-03/2022), located in Madrid, with a budget of €326,829, has focused on the development of a predictive system that proposes actions to the commercial network of pharmaceutical laboratories and medical devices. best suited to improve their performance. An original methodology based on Artificial Intelligence (AI) techniques has been researched and developed that repeatedly offers recommendations to each component of the commercial network based on the analysis of a wide set of variables.
Thanks to this research, Bisiona has undertaken the experimental development of a prototype of an Intelligent Decision Support System (SIAD) for commercial efficiency in the pharmaceutical sector that acts as a centralizing element that helps commercial efficiency. Based on the predictions obtained from the analysis of the different variables in the instances, the system will propose different actions related to the dissemination of content, execution of action plans, their adaptation, optimization of routes and visit plans. and other actions derived from the analysis of indicators and the predictions provided by the solution.
Business Artificial Angel.
BUSINESS ARTIFICIAL INTELLIGENCE ANGEL “baia”, is the new set of models and methodologies proposed by BISIONA that combines different Artificial Intelligence and Data Science techniques.
With the application of our AI engine, we seek to help companies create more precise business strategies and improve sales performance thanks to the active and predictive recommendations generated by the system.
To do this, at BISIONA we have developed a set of models and analysis methodologies based on the application of different methods and statistical algorithms of Machine Learning that enable both continuous and automated learning of behavior, as well as the search for patterns of success.
Thus, generating a proposal of differential, unique and real value for each of our clients.
The AI solutions we offer through “baia” are particular and specific, adapted to each business, product, pathology and objective. Where, thanks to the integration of multiple data sources, all the associated numerical and discrete variables, and the analysis of the information, we obtain a prediction of success patterns that allow us to improve:
- Sales performance thanks to the application of more precise recommendations.
- The practices of the company thanks to the prediction of success patterns.
In addition, thanks to the fact that the system allows multiple scenarios to be considered, we have the possibility of selecting the most appropriate one for our needs.
To do this, “baia” allows the generation of simulations taking into account multiple factors and variables, with the possibility of incorporating all kinds of assignment restrictions.
What makes this model a flexible, scalable solution, and adjustable to all types of scenarios.
Benefits and Advantages
With the application of our Artificial Intelligence models, solutions to such common problems as:
ACTIVE RECOMMENDATIONS
The search for patterns of success in commercial activity that are later transformed into active recommendations for their application in specific territories.
Thus, achieving better results in sales cycle by cycle. Favoring the performance of sales in the different territories.
TERRITORIAL ALIGNMENT
Intelligent optimization of the territorial alignment of sales networks through algorithms that generate the ideal solutions for territory assignments.
These alignments can have different objectives, from the redistribution and optimization of territories, to:
- The reduction of the territorial structure maintaining the volume of sales.
- The increase in the potential volume of sales and the reallocation of territories and calculation of the need for new sellers.
- The optimal reorganization of the existing sales network.
- Or the creation of a new territorial structure for new product launches, among many other objectives.
Bisiona Business Solutions S.L.
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