ComPETITIVE INTELLIGENCE
Market analysis to design the future
The analysis process related to Competitive Intelligence requires a big effort in gathering, integrating and linking data to produce executive indicators that help decision-making within an organisation.
For this reason, BIsiona has included in its platform a CI module that provides a robust and speedy answer to our customers.
You can offer your organisation a fast and up to date solution. But above all, we give you a tool that allows you to dynamically analyse the market and make the right strategic decisions.
“The most robust and speediest analysis in the market”
“The most robust and speediest analysis in the market”
- Integration of multiple data sources from different suppliers used by the industry for market analysis to then use and analyse the data as a whole. For instance:
| – Sell In. | – Prescriptions. |
| – Sell Out. | – Distributions Sell In, Sell Out. |
| – Hospital Audit. | – Sales based on Social Security. |
| – OTC Sell In, Sell Out. | – Bot Plus. |
| – Share of voice. | – Budget, forecast. |
We also include automatic data stewardship in the assistants and loading processes to ensure data integrity.
It includes Master Data Management functionalities, most notably, functions like Market management that enables ad hoc market segmentation beyond the attributes of therapeutic groups, molecules and other standard groups in the data sources. This means that data granularity in the analysis adjusts to any business requirement.
In view of the ever-changing nature of the market, BIsiona has integrated in its CI module market management assistants that are dynamic and automatic, based on rules that can be set by the administrator and applied automatically with each data load.
CI also includes functionalities that allow the automatic calculation of a series of indicators, such as days of treatment (DoT), dosage, patients or other indicators. This produces a more realistic analysis of indicators like market share or market penetration by adjusting the characteristics under analysis to the same order of magnitude.
The market analysis is supported by the Business Analytics layer that allows us to analyse the different indicators. Fully integrated with the data model as the only centralised source for searches, it offers the same information at any level, which translates into integrity and reliability for users.
Time is gold and with BIsiona’s CI module you will cut down the delivery time for internal clients dramatically. Market analysts can now focus on qualitative market analysis and leave the quantitative data processing to the system.
With BIsiona you will gain extra value for your company by promoting self-consumption of information.
Dashboards and reports are published on the system in a speedy, simple and attractive way for the analysis.
The reporting tools allow our customers to change and publish dashboards on the platform. This creates a high degree of satisfaction as it meets business requirements immediately.
Discover more Bisiona solutions
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Commercial Performance
Commercial performance within your reach.
Route Optimization
Tracking field activity.
Tenders & Accounts
Integrated management and analysis of tenders and negotiations.
Performance Measurement
Targets and incentives that drive the organisation.