The secret behind the success of pharmaceutical sales representatives in the Health – Pharma industry

In the Pharmaceutical Industry, the work of sales representatives or pharmaceutical representatives plays a fundamental role in the promotion and marketing of pharmaceutical products. Your ability to reach pharmacies is vital to the success of a pharmaceutical company.

One of the key strategies to increase the efficiency and impact of these visitors is the optimization of their commercial routes. That is why today we will explore why this optimization is essential and how it can benefit pharmaceutical companies.

Commercial route optimization refers to the planning and management of the routes that pharmaceutical representatives follow to visit different pharmacies. This involves identifying target pharmacies, planning schedules, and selecting the best way to get to each destination.

Technology plays a crucial role in optimizing trade routes and, thanks to technological advances in the field of Data Analysis, Geographic Information Systems and Artificial Intelligence, today there are tools and solutions available that can help pharmaceutical companies achieve efficient route planning, as is the case of Route Optimization.

Route Optimization is a route creation and optimization tool created by BIsiona with AI methods and “Traveling Salesman Problem”.

It is a system that allows daily and customizable dynamic planning and replanning of trade routes thanks to its constant feedback on the flow of information and the possibility of customizing the optimal replanning by adding exceptions and restrictions to the desired result. Thus optimizing the effort of the commercial network and helping in compliance with the visit plan or “call plan”.

• Constant feedback: Integration of sources and constant flow of data in the CRM Interface.

• Artificial Intelligence Engine: Route optimization using AI algorithms and “Traveling Salesman Problem”.

• Personalization of the generated routes: Adaptation of the routes thanks to the definition of objectives, parameters and restrictions.

• Visual and Intuitive Interface: Visualization of performance through Dashboards and dynamic Reports.

• Integrated Data Analytics: Change management and profitability analysis integrated into the system.

• 360º integration of data sources: Integration of ERP and CRM data sources.